Opinion/ Comment Podcasting becomes the primary strategy, not an afterthought 23.12.2024 Joni Deutsch The Podglomerate recently brought together some of the brightest minds in audio — from the founder of Lemonada to the president of iHeartPodcasts — to reflect on podcasting in 2024. While observations ranged from the transformative rise of AI to the importance of robust attribution tracking and analytics, there was a clear takeaway from the group: the impact and influence of podcasting during the recent presidential election.