Podcasting becomes the primary strategy, not an afterthought
The Podglomerate recently brought together some of the brightest minds in audio — from the founder of Lemonada to the president of iHeartPodcasts — to reflect on podcasting in 2024. While observations ranged from the transformative rise of AI to the importance of robust attribution tracking and analytics, there was a clear takeaway from the group: the impact and influence of podcasting during the recent presidential election.
The mainstream media will lose its last grip on relevancy
The gap between mainstream media readers, people who get most of their news through influencers or partisan social media, and people who barely think about news at all will create a fundamental schism in how Americans see the world.
The year newsrooms tackle their structural issues
In 2025, newsrooms must align editorial, product, and tech teams to address silos and create seamless, reader-focused experiences.
Influencers become journalists
Influencers are becoming journalists, blurring lines as social media reshapes how audiences consume news and information.
Young journalists will reimagine a better press
A new generation of journalists will redefine the press, focusing on truth, accountability, and strengthening democracy.
Newsrooms reinvent their political journalism
Newsrooms must rethink political journalism in 2025, prioritizing data, relevance, and connecting stories to people’s lives.
Journalism education leads the change we seek
Journalism education in 2025 will tackle misinformation, embrace AI, foster global perspectives, and support diversity and local news.
Local collaboration follows contraction
As readers reengage with trusted news, local focus, collaboration, and quality reporting will shape journalism’s future.
The distinct human writer becomes more essential
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