The mainstream media will lose its last grip on relevancy
The gap between mainstream media readers, people who get most of their news through influencers or partisan social media, and people who barely think about news at all will create a fundamental schism in how Americans see the world.
The year newsrooms tackle their structural issues
In 2025, newsrooms must align editorial, product, and tech teams to address silos and create seamless, reader-focused experiences.
Influencers become journalists
Influencers are becoming journalists, blurring lines as social media reshapes how audiences consume news and information.
Young journalists will reimagine a better press
A new generation of journalists will redefine the press, focusing on truth, accountability, and strengthening democracy.
Newsrooms reinvent their political journalism
Newsrooms must rethink political journalism in 2025, prioritizing data, relevance, and connecting stories to people’s lives.
Journalism education leads the change we seek
Journalism education in 2025 will tackle misinformation, embrace AI, foster global perspectives, and support diversity and local news.
Local collaboration follows contraction
As readers reengage with trusted news, local focus, collaboration, and quality reporting will shape journalism’s future.
The distinct human writer becomes more essential
Journalists will face two new issues: mobile-first storytelling and AI, reshaping content creation and the writing process.
Put AI at the beginning, not at the end
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