We’ll rethink scale, trust, and our life’s work
Journalism faces an existential crisis, and whether we can meet the moment collectively will be telling. Here are four areas I predict we will be hearing a lot about in 2025, all interconnected.
Your Audience team is now your Creator team
For someone who has built my entire career out of Audience-focused work in great newsrooms, it’s painful to bury my own. But here we are: The standalone Audience team/department/function, as we know it, is dead.
The year newsrooms tackle their structural issues
In 2025, newsrooms must align editorial, product, and tech teams to address silos and create seamless, reader-focused experiences.
Influencers become journalists
Influencers are becoming journalists, blurring lines as social media reshapes how audiences consume news and information.
Young journalists will reimagine a better press
A new generation of journalists will redefine the press, focusing on truth, accountability, and strengthening democracy.
Newsrooms reinvent their political journalism
Newsrooms must rethink political journalism in 2025, prioritizing data, relevance, and connecting stories to people’s lives.
Journalism education leads the change we seek
Journalism education in 2025 will tackle misinformation, embrace AI, foster global perspectives, and support diversity and local news.
Local collaboration follows contraction
As readers reengage with trusted news, local focus, collaboration, and quality reporting will shape journalism’s future.
The distinct human writer becomes more essential
