We’ll rethink scale, trust, and our life’s work
Journalism faces an existential crisis, and whether we can meet the moment collectively will be telling. Here are four areas I predict we will be hearing a lot about in 2025, all interconnected.
Your Audience team is now your Creator team
For someone who has built my entire career out of Audience-focused work in great newsrooms, it’s painful to bury my own. But here we are: The standalone Audience team/department/function, as we know it, is dead.
Newsroom planning goes silo-free
For an industry rooted in communication, journalists working in newsrooms must improve how they communicate with each other. Is news in its current state reaching the right audiences? Some reports would lead us to say no.
Podcasting becomes the primary strategy, not an afterthought
The Podglomerate recently brought together some of the brightest minds in audio — from the founder of Lemonada to the president of iHeartPodcasts — to reflect on podcasting in 2024. While observations ranged from the transformative rise of AI to the importance of robust attribution tracking and analytics, there was a clear takeaway from the group: the impact and influence of podcasting during the recent presidential election.
The mainstream media will lose its last grip on relevancy
The gap between mainstream media readers, people who get most of their news through influencers or partisan social media, and people who barely think about news at all will create a fundamental schism in how Americans see the world.
The year newsrooms tackle their structural issues
In 2025, newsrooms must align editorial, product, and tech teams to address silos and create seamless, reader-focused experiences.
Influencers become journalists
Influencers are becoming journalists, blurring lines as social media reshapes how audiences consume news and information.
Young journalists will reimagine a better press
A new generation of journalists will redefine the press, focusing on truth, accountability, and strengthening democracy.
Newsrooms reinvent their political journalism
